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ATTENTION!
As an exhibitor at a Alimentaria Exhibitions trade show, we believe you should be aware that many complaints have been lodged all over the world regarding two publications. These are FairGuide (from the Austrian firm Construct Data Verlag AG) and Expo Guide (prepared in Mexico). This situation affects trade shows organised by both fairgrounds and private organisers, whether national and international.
In order to achieve their goals, the authors of FairGuide and Expo Guide contact exhibitors, sending them forms requesting their details. They include the name of the show in which the company is taking part on the forms. The ambiguous manner in which the information is presented leads to an erroneous association regarding the origin of the advertising offered. Many exhibitors interpret this as another of the services provided by the trade show organiser.
FairGuide and Expo Guide take advantage of the weeks prior to the opening of the trade show, during which final preparations are being made. Their documents are written in a very unclear way, which confuses many companies, leading them to believe they have received the form for free inclusion of their name in the online version of the trade show’s Official Directory, when in reality they are being offered advertising inserts for periods of up to three years, which cannot be cancelled.
These publishers will demand significant advertising fees from those who complete these forms and return them to FairGuide or Expo Guide. Only if the form is read very closely is it possible to discover in small print at the end that it represents a contract which binds the exhibitor to make these payments. In order to put pressure on those who refuse to pay after discovering the deception, they utilise the services of various debt collection companies, which act in collusion with these publishers.
Alimentaria Exhibitions would like to remind you to take great care with the documents you receive. We ask exhibitors who receive a subscription form from FairGuide or Expo Guide to carefully read its entire contents before signing it to be sure that you really wish to contract the advertising services being offered.
Alimentaria Exhibitions has no relation whatsoever with these publications or with any of the advertising services they offer. Our correspondence is easily identifiable, and under no circumstances will we demand any payment at all for appearing in the Official Directory of our trade shows. |