BECAUSE OF THE MARKET
INNOVATIVE AND FULL OF OPPORTUNITY
The Portuguese food and drinks market is characterised by its level of maturity, openness and competitiveness. 15.5% of the annual expenditure of the country’s more than 10 million consumers goes to food and non-alcoholic drinks, second only to what they invest in housing - and they spend 10.8% of their budget at hotels, restaurants, cafés and similar establishments.
Distribution
The distribution industry in Portugal, whether in terms of investments level or business competition among operators is proving to be quite energetic and dynamic.This extremely modernized activity features the latest up to date equipment as well as the best practices and levels of professionalism to be found. (*)
* Source: APED and AC Nielsen
Turnover
9.685 Mill. €
Establishments
22.200
Percentage of GDP
5,8%
Hospitality
Half of all food and drinks expenditure in Portugal goes to eating out. With close to 100,000 restaurant and hospitality establishments, the culinary tourism industry is one of the Portuguese economy’s most dynamic. The Portuguese visit restaurants an estimated thirty times a year, while the European average is just fifteen. Hotels, restaurants and catering generate annual turnover on the order of 15 billion euros in a country that had more than 35 million overnight stays in 2009. (*)
* Source: AHRESP and INE
Turnover
15.000 Mill. €
Establishments
100.000
Overnight stays/year
35 Mill. €
Food and Drinks Industry
The Food industry is the country’s largest, representing 16% of the entire Portuguese processing industry and 7.6% of GDP. 2009 turnover topped 12.5 billion euros. The sector includes 11,000 businesses and employs 109,000 workers. (*)
* Source: FIPA
BECAUSE OF ALIMENTARIA&HOREXPO LISBOA NEW PROJECT
STRATEGIC ALLIANCE, PROFITABLE CHOICE
Alimentaria&Horexpo is noted for its marked focus on trade. The event acts as a major business incubator which gener¬ates trade worth in excess of 175 million euros. The impact on the Portuguese economy is valued at 15 million euros. Additionally, Portugal’s unique geostrategic position allows the exhibition to act as a bridge linking the European market with other countries in the Portuguese sphere of influence.
Alimentaria&Horexpo Lisboa enjoys the active support of the country’s distribution sector, HORECA channel (hotel, restaurant and catering), and food and drinks manufacturing industry, as well as the involvement of its most representa¬tive business institutions and associations. The latter demonstrate the value they place on the show’s professional nature, innovative quality and educational aspects through the activities scheduled during both events.
BECAUSE…
ALIMENTARIA&HOREXPO LISBOA INVITES INTERNATIONAL BUYERS TO THE EVENT AND TO PARTICIPATE IN THE “B2B-BUSINESS MEETINGS” (Hosted Buyers) EXCLUSIVELY FOR EXHIBITORS.
Alimentaria&Horexpo Lisboa is the largest exhibition for the Portuguese market and the markets within the Portuguese sphere of influence. A potential of more than 223 million of consumers in the 8 Portuguese-speaking countries: Portugal, Brazil, Angola, Cape Verde, Guinea-Bissau, Mozambique, Sao Tome & Principe and East Timor makes Alimentaria&Horexpo Lisboa the ideal platform for promoting food & drinks, hospitality and food technology products in these countries.
Alimentaria&Horexpo Lisboa will invite international buyers from these countries to participate in the “B2B Business Meetings” organized exclusively for exhibitors.