Activities for every taste
Alimentaria&Horexpo Lisboa 2011 includes a range of promotional activities which encourage commercial, educational and information exchange, allowing visitors to expand their knowledge and contacts in the culinary and food world.
They are an excellent way to get the very most out of the trade show and gain an in-depth idea of new trends in the sector, as well as establishing a direct relationship with all the agents involved. A number of financial and institutional partners work with the organisers to develop a programme of activities which lend the trade show distinctive value.
The following are some of the highlights among the planned activities and events:
|
|
Food Experience
This is an outstanding space created to present technical cookery presentations, cooking contests, tastings and culinary debates. A space to reveal the latest trends currently featured in the best-known kitchens of the international culinary world, where companies can demonstrate and highlight their products' capabilities.
More information: www.foodexperience.com.pt Top |
|
|
Innoval Novos Produtos
This is one of the most popular areas for visitors and journalists, a space for exhibitor companies to present newly-launched or soon-to-be-launched products.
INNOVAL is made up of two complementary areas. The first, Novos Produtos, is the advance showcase for the most innovative items in terms of product or packaging presented by companies at the trade show. This space, which has its own rules and is evaluated by a jury, also offers exhibitors an effective return.
More information Top |
|
|
Espaço FOOD I&DT
FOOD I&DT is an area devoted to innovation in the food sector, that will feature technologies resulting from I&DT projects with potential commercial use in development at Scientific and Technological System Entities.
More information Top |
|
|
Conferences and Seminars
More than a dozen conferences and seminars will be held, with the participation of Portugal's various representative institutions and associations, focusing on subjects of interest to the food and drink industry and distribution. AHRESP (Portuguese acronym for the Hotel, Restaurant and Related Business Association of Portugal), APED (Portuguese acronym for the Portuguese Association of Distribution Companies) and FIPA (Portuguese acronym for the Federation of Portuguese Agri-Food Industries) are just some of the organisations which take advantage of the trade show to organise seminars and conferences.
More information of the Conference and Seminars programme Top |
|
|
Sabor do Ano y Sabor à Prova (Flavour of the Year and Tasting Test)
Sabor do Ano (Flavour of the Year) is the only taste-based quality certification process for food products in the Portuguese market. Through sensory analysis in the form of blind taste tests, consumers are asked to evaluate food products, rating them on their flavour. The products which rank the highest are awarded the Flavour of the Year seal of quality, adding value in terms of sales and prestige for the products exhibited.
The collaboration between Flavour of the Year and Alimentaria&Horexpo Lisboa led to the creation of Tasting Test, which allows exhibitors to submit their products for evaluation, receiving a sensory analysis report at the end.
Exhibitors that present their products as candidates for the 2011 and 2012 Flavour of the Year seal of quality will also benefit from special terms and conditions.
More information Top |
|
|
Produto do Ano (Product of the Year)
The Product of the Year award is presented annually to new products based on their innovativeness and added value for the consumer. It is the consumers themselves who choose the products they consider the most innovative.
The purpose of including Product of the Year in the trade fair is to show manufacturers, representatives and other participants the added value and importance this award provides at the point-of-sale, and highlight the influence it has on consumers' purchase decisions.
Registration for the eighth edition of the Product of the Year competition begins on 1 March 2011. The competition is open to mass-market products launched or reintroduced in the 18 months prior to the start date for registration. Alimentaria&Horexpo Lisboa 2011 exhibitors that enter their products will be exempt from registration fees for the Product of the Year competition and receive the consumer's innovation study from 2005 to 2010 and the major conclusions reached by 2011.
For futher information please contact:
Sales Manager: Angelo Neto
Contact: + 00351 913 370 924
Mail to: angelo.neto@produtodoano.com
www.produtodoano.com Top |
|
|
Espaço Pequeno Almoço
Given the growing importance of this meal at hotels, a specific area at the show will be devoted to this subject, with special emphasis on coffee, bakery products and pastries. Top |
|
|
Cocktail Academy Show
Demonstrations and workshops presented by a professional bartending school. A very dynamic activity which allows participants to part and sample the latest cocktails. Top |
|
|
Business Meetings - Hosted Buyers
The aim of this initiative is to select and invite key international buyers from the large-scale retail trade, purchasing networks and hotels in order to promote communication and commercial transactions between foreign buyers and companies interested in exporting their products. Top |